Initio Parfums Privés is a luxury niche fragrance house that explores the hidden power of scent. Founded on the belief that perfume has the ability to influence emotions, energy, and attraction, Initio creates bold, long-lasting fragrances that merge artistry with olfactory science.

Each collection is crafted with rare raw materials and cutting-edge techniques, from the mystical allure of oud in The Black Gold Project to the sensual magnetism of The Carnal Blends. Initio’s perfumes are known for their intensity, projection, and the ability to leave a powerful, unforgettable trail.

With creations like Oud for Greatness and Rehab, Initio has become a benchmark in modern niche perfumery — offering scents that are not only luxurious, but transformative. Designed for those who want their fragrance to embody strength, seduction, and individuality, Initio Parfums Privés pushes perfume beyond luxury into the realm of personal empowerment.